Running a business or want to start one? Want to test your rate of traffic and discover what is working and what is not? Then this article is for you. So, in this article I will run you through the ClickFunnels A/B testing functionality.
To beginning with, ClickFunnels slogan is “Enabling People To Grow Their Companies Through Sales Funnels”, and their purpose is to allow you to quickly create beautiful sales funnels that convert your visitors into leads and then customer. As a result you don’t need to hire or rely on a tech team!
What is ClickFunnels A/B Testing
Also known as Split Testing, ClickFunnels A/B testing is an essential part of maintaining a successful business. For instance, in layman terms, split testing allows you to analyze two different streams of advertising and determine which has the better conversion rate. These two streams are labeled A and B, giving it the name of ClickFunnels A/B testing.
What do you need in order to run a ClickFunnels A/B test
Firstly, patience. I recommend you run a test for fifteen to thirty days in order to achieve accurate results.
Secondly, a funnel to test! After all, ClickFunnels will take care of the rest. But, If you don’t have a funnel, I have a good news for you. You can use my awesome eCommerce funnel for free. Once you add it into your account, you can edit it, customize it however you like.
In addition, bear in mind that you can’t do price split testing in ClickFunnels. But, you can circumvent this by opening two order pages in your funnel or testing two separate funnels with the different price points.
Why should you run a ClickFunnels Split test
ClickFunnels A/B testing is proven to a) launch products to higher traffic, b) keep sales consistent, c) control the elements, and d) reduced risks. However, there are more benefits you can read about here.
ClickFunnels directly tracks the opt-in and opt-out rates, making this the perfect, customer-friendly form of testing traffic.
Frankly speaking, this is the ideal way to increase engagement and help you connect more with your target audience.
How Do You Set Up a ClickFunnels A/B Test
- Access your funnel
- Select the step you want to A/B test (or the entire funnel, if you so desire)
- Click “Create Variation”
- Click “Create From Template” or “Create Duplicate Page From”
- Edit the variation. (Don’t forget to add all the email integrations and page settings from the original page.)
- Optionally: You may want to change the URL in the funnel step and the path for each page
- Adjust the slider to add the traffic
- Click “Apply Changes”
- After at least fifteen days (although I recommend 30), access your ClickFunnels A/B test again
- Hover your mouse over each split test variation
- Click “Declare As Winner” on the winning page
Some Added Bonuses of ClickFunnels Split Testing Specifically
ClickFunnels A/B testing has several bonuses!
- Sale funnel templates
- Lead generation opt-ins
- Up-sells and down-sells
- Landing page builder
- Autoresponder emails
- Integrations with many other tools
- Purchase history
- Affiliate management
- No need for a URL – you are not required to have a website in order to use ClickFunnels A/B testing
In conclusion, I 100% recommend the ClickFunnels A/B testing in order to launch your products to higher traffic, keep your sales consistent, track your opt-in and opt-out rates, increase engagement, and help you connect more with your target audience.
Above all, to start using ClickFunnels A/B testing feature you should have an account at ClickFunnels. However, if you don’t have it, you can start your 14 day free trial.
No doubt, ClickFunnels is awesome product. I know it because I use it my self. If you know what the funnel is then good, but if you don’t then learn more about it. Also you may want to learn how to make money with ClickFunnels.
Questions? Be sure to ask. Moreover, make sure you drop a comment and don’t forget to share this post!
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Question for you. Do you do funnels split testing?